• About us

    The Ungaricum Team

    We founded Ungaricum in 2009 as we are convinced that Hungary has unique value to offer in the wine industry that shall be presented to all winelovers. The country and its winemaking practices have gone through dramatic change in the last 20 years and the 21st century technology matched with competence and knowledge of winemakers dating several generations back into the past creates extraordinary wines. Using our experience in international trade and marketing our objectives are to:

    1. Promote Hungarian quality wines in Germany and other European markets
    2. Introduce indigenous Hungarian grape varieties internationally
    3. Build respect for Hungarian winemakers and wineries beyond the national borders

    Business focus

    Our activities are targeted at delivering business services in the area of education, marketing and trade - with an exclusive focus on Hungarian quality wines and winemakers.

    1. Promotion and sales of Hungarian quality wines to consumers on a professional, online platform
    2. Providing one-stop-shop for importing Hungarian wines for trading partners of the German and European market
    3. Representation of Hungarian winemakers at important trade fairs and professional events
    4. Acting as primary contact towards German wine education institutions focusing on Hungary
    5. Design and management of wine marketing activities, product demonstrations and professional wine tours to Hungary in collaboration with leading German PR agencies

    What makes us different?

    We believe that cooperation in the wine industry should go beyond wines - in our partnerships with winemakers, wholesalers, wine shops, gastronomy partners and education agencies we focus on shared values and principles. This is the basis for our ability to offer the following unique differentiators:

    1. We represent only top wineries and regions from Hungary
    2. We offer you excellent competence and guidance in the complex world of Hungarian wines, regions, grape varieties and wineries
    3. We select our wines carefully - all of them shall meet the highest global quality standards
    4. We have professional qualification in wines and spirits - we can compare our wines and position our portfolio on the global scene
    5. We offer professional support programme and numerous special events to our trading partners

    Our Team

    Beáta Mária Keszler

    Founder, Marketing & Sales

    B.Sc. Economist of Tourism, Tourism Promotion Operations
    Wine and Spirits Education Trust (WSET) AIWS student

    7+ years of professional experience in the Hungarian and German wine trading and tourism business areas.

    LinkedIn page

    Zsolt Keszler

    Customer Relationship Management, Information Technology & Logistics

    M.Sc. Electrical Engineer
    Master of Business Administation (MBA)

    15+ years of international sales, consulting, program and project management experience in the global telecommunications, IT and CRM markets

    LinkedIn page


    Phone Phone (Mo-Fr, 9:00-16:00): +49 (0) 8191 401 6914
    Fax Fax: +49 (0) 8191 401 7551
    E-mail E-mail: info@ungaricum.de
    Postanschrift Address: Mohnblumenring 11, Landsberg am Lech, Germany, D-86899